Social media campaign

Here is a blog post of my social media campaign.

 

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social media strategy

I decided to focus on my initial idea of manga that I was doing in my first year, however I chose to make videos of myself reacting to different manga. I came up with this idea as I am almost always watching these videos on YouTube myself during my free time. I decided to use YouTube as a platform, because most manga reaction videos are posted on YouTube and do exceedingly better on this platform than any other. I also decided to use Twitter as a platform. Although it is nowhere near as effective for manga as YouTube, there is still a big manga community on this platform. I chose to share my YouTube videos on Twitter. That way, I can bring my Twitter followers to my YouTube channel, and my YouTube subscribers to my Twitter page.

Screen Shot 2018-05-18 at 11.44.02

Watchtime shows the amount of time people are spending watching my videos. The highest is America, followed by Japan. I had previously decided to upload my videos from 4pm to 6pm, however, I changed this at a later time, as most of my followers/viewers are in Japan and America. If I were to upload videos at 6pm, that would be 3am in Japan, and almost everyone would be asleep. However, if I were to upload the video at 10pm, that would be 7am in Japan, and they would be awake at that time (I have tested this and I get most views and most interaction when I upload a video between 9pm to 12am).

My aim is to Increase total views by 760% by May (1,000 views to 10,000). However, I realized the only way to achieve this was to understand what type of content people want to see. I posted multiple videos a week, but I was getting very few views, and zero comments/interaction.

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Competition

Although I did reach 50 views on one video, it was not consistent, as I got 16 views on another video. I took time to research the type of videos that viewers would like to see.

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I researched my competition to see the type of content they were uploading, and found interesting information. The YouTuber pictured above only had 36 subscribers, but he had over 1,000 views on this video. I decided to record myself reacting to this specific series that he was reacting to, in order to see if I would increase my viewership with this type of content.

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I reacted to the same series that he reacted to, and to this date, this video is the best video on my channel in terms of viewership (702 views). I also have 10 comments on this video, the most on any video that I have uploaded. This helped me realize the type of content that I should upload if I want to get more views.

I aim to make new videos every week reacting to this specific series, to get more views so that people can also watch other videos on my channel. I also aim to continue studying my competition to see videos that they are posting, so that I can follow their lead and further grow my channel.

Learn To Edit Properly

Screen Shot 2018-05-18 at 11.48.26

 

I also aim to learn to edit well. The picture above is that of my competition, a fellow manga reactor, who has over 100,000 subscribers. I greatly believe his editing skills have played a great part in gaining him subscriptions, as his edits are very visual and they keep viewers on his channel: the picture above is a testament to his skills.

Compared to him, I have a very long ways to go. I do not have a cover photo at the top of my page like he does, and my channel lacks good visual qualities that would attract viewers.

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OVERALL GOALS

* Aim to reach 100 subscribers on YouTube by May – I aim to do this by being consistent and following my timetable, and doing videos that viewers ask in the comment section.

* Increase the interaction in the comment section by 900% by May (3 comments to 30 comments) – This can be achieved by doing videos that viewers suggest – this way they will return to my channel and suggest more videos that they want me to see.

* Increase shares on the videos by 1,400% by January 2019 (1 share to 20 shares) – By being very interactive with viewers in the comment section, and improving drastically in my photo editing skills, I aim to increase the shares on my videos.

DOCUMENTARY SCRIPT & TREATMENT

0.00  – STARTS –

SCENE ONE – Banksy’s ‘Draw The Raised Bridge’ 

The film starts at the Scott Street Bridge, where the Banksy piece is located. Several shots also look at the surrounding area including factories and other structures.

0.02 (Narrator) – “The city of Kingston Upon Hull basked in the glory of it’s UK City of Culture title throughout 2017. From music festivals, installations and spectacular events throughout the calendar year, organisers insisted that the culture would not stop there, and the year would leave a lasting legacy for the city.”

  • Shot 1: Wide view of Scott Street Bridge
  • Shot 2: Medium- close view panning shot of Banksy piece
  • Shot 3: Woman taking photo of Banksy

0.22 (Narrator) – “And the recent addition of a Banksy piece to Hull’s street art scene certainly strengthened them comments.”

  • Shot 4: Zoomed-in view of Banksy piece through fence
  • Shot 5: Long-shot down the River Hull

0.30 (Narrator) – “Titled ‘Draw The Raised Bridge’, the artwork first appeared back in January. After the image of a young boy holding a sword with a colander helmet appeared on the disused Scott Street Bridge, Bansky-fever took hold of the city as the mystery street artist confirmed the piece was indeed his on his Instagram page.”

  • Shot 6: Reporter speaks to man in front of Banksy piece
  • Shot 7: Long-view of Bankside Road
  • Shot 8: Zoomed-in of Maizcor Building logo

0.50 (Narrator) – “However after being vandalised just days after its creation and dramatically restored by local window cleaner Jason Fanthorpe and his trusty bottle of white spirit, the debate as to whether spray painting is street art, or indeed vandalism is now well and truly alight.”

  • Shot 9: View of factory through fence.
  • Shot 10: Panning shot of devil graffiti
  • Shot 11: Close-up of devil graffiti

SCENE TWO – The Wall

The film moves to a new location, titled ‘The Wall’, one of the main locations of the new Bankside Gallery graffiti. This scene is mainly made up of shots of the area.

1.09 (Narrator) – “Immediately, ideas about turning the entire Bankside area, a deteriorating industrial area along the River Hull, into a street art hub were tossed into the pan. Local artists and councillors got behind the idea, contacting local residents and businesses to consult them on the prospect of giving the area a splash of much-needed colour.”

  • Shot 12: Downwards pan from industrial tower to The Wall
  • Shot 13: Medium pan of Ziomek graffiti
  • Shot 14: Close-up pan of paintwork
  • Shot 15: Still shot of ‘Ooky’ graffiti

1.36 (Narrator) – That permission was soon granted, and thus, the Bankside Gallery was born. Led by local street art group SprayCreative, and BBC Radio Humberside journalist David Harrison, to date over 70 pieces of art can now be found on various commissioned walls.

  • Shot 16: Zoomed-in shot of banana graffiti
  • Shot 17: Wide pan of The Wall
  • Shot 18: Medium pan of graffiti
  • Shot 19: Close-up of splashed paint
  • Shot 20: Shot of spray painted street sign

2.12 (Narrator) – “And the types of art you can find here now, are wide and varied to say the least. This section, called ‘The Wall’ is a 100 metre stretch of different pieces of art. Thankfully, the usually busy Bankside Road is closed to traffic for several month, allowing members of the public to gain a much safer and clearer view of the works.”

  • Shot 21: Medium pan of section of The Wall
  • Shot 22: Close-up of individual piece
  • Shot 23: Long shot looking down The Wall
  • Shot 24: Moving shot as vehicle travels alongside The Wall.

SCENE THREE – Corners

The film moves to a new section of graffiti called ‘corners’ close to the Banksy piece. 

2.37 (Narrator) – “The beauty of street art is that these pieces are ever changing. Go down on a Monday and see one piece, and return the following week and it’s guaranteed to look completely different.”

  • Shot 25: Shot 2 fades into 25 and a vehicle travels alongside Corners Wall, so the two shots merge together.

3.08 (Narrator) – “Every single piece of art is different, and many believe that this unique nature is what makes street art so special. Most is unexplainable, and only the artists themselves understand the true nature of the meaning of the pieces. Leaving them open to people’s own interpretations makes the art different for every single person who views it.”

  • Shot 26: Long wide pan of Corners Wall
  • Shot 27: Man walks past corners wall
  • Shot 28: Medium view of corners wall

3.50 (Narrator) – “And believe me, some of the artwork found on Bankside is as random as it comes. A drunk banana lying on a skateboard on the moon, a giant dancing carrot are and some stairs enjoying a bowl of cereal are some of the more imaginative designs.”

  • Shot 29: Man ties up bike in front of corners wall
  • Shot 30: Close up of graffiti
  • Shot 31: Zoom out of graffiti
  • Shot 32: Close up of graffiti
  • Shot 33: Medium view of graffiti and zoom out.

SCENE FOUR – KCOM Stadium and SprayCreative

This short scene takes the film to the KCOM Stadium where SprayCreative recently painted sections of the South Stand in Tiger stripes designs.

4.30 (Narrator) – “SprayCreative are the group behind much of the more professional commissioned work on Bankside. Spray artist Ollie Marshall is behind the group, who work on commissioned pieces around the region, including recently redesigning the South Stand of the KCOM Stadium in the Black & Amber stripes of Hull City.”

  • Shot 34: Pan up to South Stand graffiti
  • Shot 35: Pan left from graffiti to staium bowl
  • Shot 36: Shot of 1904 graffiti
  • Shot 37: Wide shot of Spray Creative at work
  • Shot 38: Panning shot of SprayCreative tortoise
  • Shot 39: Close up of SprayCreative working

SCENE FIVE – High Street Slavery Mural

The film moves to a mural celebrating Hull’s links with the abolition of slavery, located on High Street in the city’s Old Town, mainly celebrating the life of Nelson Mandella. 

  • Shot 40: Barbed wire close up
  • Shot 41: Zoom out of abandoned development site

5.48 (Narrator) – “But the work on Bankside isn’t the first of it’s kind in the city. Located on High Street in Hull’s old town, this mural celebrate the city’s links with the abolition of slavery, and focuses on South Africa’s former leader Nelson Mandella. In fact, Hull has plenty on murals across the city, including the Lillian Belloca painting on Anlaby Road, and the three fisherman paintings on the side of buildings down Hessle Road.”

  • Shot 42: Still shot of graffti
  • Shot 43: Slight pan of graffiti of South Africa flag and fist
  • Shot 44: Still shot of quotes on wall
  • Shot 45: Pan right to Mandella portrait
  • Shot 46: Still shot of ‘Police’
  • Shot 47: Stills shot of South Africa flah
  • Shot 48: Pan across wall
  • Shot 49: Close up of Mandella eyes
  • Shot 50: Pan across text
  • Shot 51: Pan downwards of handcuffed hands.
  • Shot 52: Shot of text
  • Shot 53: Shot of text

SCENE SIX – Fruit Market and Humber Street

The film moves to the Humber Street and Fruit Market area of the city. 

  • Shot 54: Man walks past Fruit Market painting
  • Shot 55: Pan of Fruit Market mural

7.22 (Narrator) – “Hull’s Humber Street and Fruit Market area is another part of the city that has been brightened up by commissioned pieces of street art. Considered the new cultural hub of the city after millions of pound of investment in the build-up to 2017, new creations pop up on a regular basis. The art seamlessly fits into its environment, and the eye-catching deigns bring more life to an already impressive area.”

  • Shot 56: “Change is happening” painting.
  • Shot 57: Close up of cartoon eyes
  • Shot 58: Shot of eyes
  • Shot 59: SprayCreative logo
  • Shot 60: ThinkHull design

8.01 (Narrator) – “Once again, SprayCreative are behind much of the work, which includes more tributes to Hull’s heritage. Here we see a mural of the plane, called Jason, that Amy Johnson flew solo in from Great Britian to Australia in 1930.

  • Shot 61: Pan across to plane
  • Shot 62: Close up of plane
  • Shot 63: Close up of plane
  • Shot 64: Pan to Banksy mouse
  • Shot 65: Still of chicken graffiti
  • Shot 66: Still of Spider Man

8.34 (Narrator) – “Opinions on street art really are wide and varied. The debate over the last few months in Hull has been lively, but the beauty of it is that it’s all down to opinion, the debate is part of the art. However, it is unquestionable the colour these pieces have brought to certain areas of Hull has been much needed, and can only serve as a positive addition to a city that wants to honour its cultural title for as long as possible.”

  • Shot 67: Still of Martins alley street signs
  • Shot 68: Martins Alley graffiti
  • Shot 69: Martins Alley Graffiti
  • Shot 70: Butler Whites shutters
  • Shot 71: Butler Whites shutters

9.19 – ENDS –

350 news story evaluation

My news story focused on Rogue traders in Hull. Getting quotes for this story was not too difficult, as I only had to talk to a few people to find one case of someone who had been a victim of a rogue trader. I did, however, struggle to find a source.

I phoned the police who did not know much about rogue traders. I emailed Action fraud, an agency that deals with crime. They did not respond to me. I sent an FOI request but was told it would take 20 days to process. Knowing I did not have that time, I contacted trading standards in Hull and received a detailed, swift response.

If this story were to be published, it would be on a local paper such as Hull Daily Mail, as it focuses on rogue traders in Hull.

Positives and negatives of working with client

I also had some troubles in terms of my client. Although he was very lenient in that he allowed me to take pictures whenever I wanted, he was very abrupt. For example, each time we met on Tuesday’s when I showed him the progress I made with the website and the flyers, he would usually say “looks good”, he rarely gave any input and did not tell me any changes he wanted me to make. I made all the executive decisions without knowing what he truly wanted, as he never really communicated well with me.

However, we met on most Tuesday’s (he would be away on some Tuesday’s) and he always made time for me.

Journalism professor Roy Greenslade says in this Press Gazette article that a ‘subsidy’ is needed to save public service journalism and predicts all local titles will be online-only within 30 years.

“I want to see public service journalism stay and to make it stay I feel we are going to need a subsidy”, said Roy Greenslade. He further stated that local papers will move online “much sooner than 30 years.” The truth is, he is right.

Firstly, I agree that all local titles will be online sooner than 30 years, as print circulations for many local papers have steadily decreased over the past years. In the second half of 2010, the Daily Mail had a circulation of 1.9 million copies, however, in the second half of 2016, the paper had a circulation of 1.4 million copies(Statista, 2017). Similarly, in the second half of 2010, The Sun had a circulation of 2.7 million copies, whereas, in the second half of 2016, it had 1.6 million.

Secondly, people are receiving news from sources other than newspapers. Ofcom data shows us that in 2013, 40% of adults in the UK used newspapers as a source of news. In 2016, however, only 29% used newspapers(News consumption in the UK: 2016, 2017). In comparison, in 2013, 32% of adults in the UK received their news via the internet. However, in 2016, this number rose to 48%. These falling figures for newspaper consumption highlight a danger for local titles staying print, as it is doubtful they will last much longer at this rate.

I also agree with Greenslade on the fact that funding is a necessity for public service journalism to stay alive. He gave an option of a subscription fee for users to pay. I agree with this method, as it is cheap for people since they will not be paying much, and will help fund the papers short term.

An even better option Greenslade has suggested is for Facebook and Google to fund local journalism. In an article, Greenslate stated: “Digital intermediaries such as Google and Facebook are not only amassing eye-watering profits and paying minimal tax in the UK, they are also bleeding the newspaper industry dry by sucking up advertising revenue” (Greenslade, 2016). According to Greenslade: “This kind of cross-subsidy is what sustained Channel 4 in its formative years.” Technology behemoths that amass large sums of money could help fund public service reporting.

Bibliography

Statista. (2017). The Daily Mail newspaper circulation in the UK 2003-2016 | Statistic. [online] Available at: https://www.statista.com/statistics/288261/circulation-trend-of-the-daily-mail-newspaper-uk/ [Accessed 17 May 2018].

News consumption in the UK: 2016. (2017). [ebook] p.8. Available at: https://www.ofcom.org.uk/__data/assets/pdf_file/0016/103570/news-consumption-uk-2016.pdf [Accessed 17 May 2018].

Greenslade, R. (2016). Call for the digital giants to fund public service reporting. [online] the Guardian. Available at: https://www.theguardian.com/media/greenslade/2016/nov/12/call-for-the-digital-giants-to-fund-public-service-reporting [Accessed 17 May 2018].

The Prime Minster’s plans to save local journalism are flawed and could end up benefitting media moguls. Do you agree or disagree?

UK Prime Minister Theresa May stated the decline of local journalism is “dangerous for our democracy” and it is causing a rise in fake news. She further stated how she “will launch a review to examine the sustainability of our national and local press.”

The decline in local journalism is certainly worrying. A study conducted by Dr Gordon Neil Ramsay of King’s College London revealed that 273 local district areas have no local newspaper.

Seamus Dooley, secretary of the National Union of Journalists (NJU) said: “Journalism is a pillar of democracy and this survey should be of major concern to anyone who cares about local, regional or national government. This survey points to a deep crisis in local and regional news provision.”

I disagree that Theresa May’s plans are flawed. This is because since local journalism is in decline, a review could help in many ways, one being the news reaching more people. For example, a 2016 report found that 89% of men aged 55 and above receive their news via television, while 61% of men aged 55 and above consume their news by newspapers. As there may be some men aged 85 who have no access to a television, by increasing local journalism, it may help those that have no access to a television, as more would consume their news by newspapers by an increase in local journalism.

On the other hand, I believe her plans are flawed.

The BBC set up a local democracy reporter scheme, where they work with publishers to fund 150 local reporters which would cost license payers £8 million a year. Stephen Kingston, editor of the Salford Star called the scheme “a total sham”, and he was right.

A report by journalist David Sharman stated: “Of the 58 contracts to employ the taxpayer-funded journalists, 49 were awarded to either Trinity Mirror, Newsquest or Johnston Press, with the remaining eight split between smaller regional groups and hyperlocal publishers.” As Stephen put it, the “news groups that have benefited from BBC funding have been sacking journalists for years in the relentless pursuit of more profit.”

“Alternative’ papers are not allowed public grants, but commercial newspapers snap up subsidies from licence fee payers who were never consulted” Mike Jempson, director of journalism ethics charity MediaWise wrote. Ultimately, the prime minister’s plans are flawed, as media moguls are benefitting more than anyone else from the profits.

 

Bibliography

HoldtheFrontPage. (2018). Two thirds of districts without daily newspaper coverage, says NUJ – Journalism News from HoldtheFrontPage. [online] Available at: https://www.holdthefrontpage.co.uk/2017/news/two-thirds-of-districts-without-daily-newspaper-coverage-says-nuj/ [Accessed 16 May 2018].

 Langford, L. (2016). The changing face of news consumption in the UK – United Kingdom. [online] United Kingdom. Available at: http://harris-interactive.co.uk/the-changing-face-of-news-consumption-in-the-uk/ [Accessed 16 May 2018].

Mayhew, F. (2017). Most of 150 new BBC-funded Local Democracy reporters go to Trinity Mirror, Newsquest and Johnston Press – Press Gazette. [online] Pressgazette.co.uk. Available at: http://www.pressgazette.co.uk/most-of-150-new-bbc-funded-local-democracy-reporters-go-to-trinity-mirror-newsquest-and-johnston-press/ [Accessed 16 May 2018].

Sharman, D. (2017). Hyperlocals say BBC democracy reporter scheme a ‘total sham’ – Journalism News from HoldtheFrontPage. [online] HoldtheFrontPage. Available at: https://www.holdthefrontpage.co.uk/2017/news/hyperlocals-say-bbc-democracy-reporter-scheme-a-total-sham/ [Accessed 16 May 2018].

 

350 word news story – Rogue Traders becoming an increasing threat in Hull

Police are warning people to be wary of rogue traders in Hull.

The warning comes after an elderly man was targeted and scammed.

According to a recent press release from the Humberside police, the elderly man had a lot of money stolen from him.

This follows recent high profile cases where earlier this year in February, Daniel Shaun Dodsley, 28, promised to refurbish a person’s kitchen, however, left it in a poor state and refused to refund them.

Similarly, in February of this year, con man Sean Ross, 35, left a person’s bathroom in a poor state.

According to John Sandford, a trading standards officer, rogue traders are increasing in Hull: “I can confirm that doorstep crime is an increasing problem and that a national control strategy is in place to reduce the offending.

“I can advise that there have been over 60 reports from victims of such crimes in the City of Hull in the past 2 years. I can say that the problem is not reducing.”

Sandford said investigations are conducted when a rogue trader has been made known: “Where an offender can be identified, a criminal investigation will be carried out.”

He further stated that Trading standards do not arrest the criminals, however, police can: “We do not arrest the offenders ourselves, but it is not unknown for this to happen if the police start or deal with the case.”

Rogue traders can be anything from doorstep criminals to hackers.

A former victim of a hacking, Patrick Hummer, 31, from Hedon says not to answer calls from unknown numbers: “I got a call from a number that said I had a virus on my laptop. They were able to convince me that I had a serious problem with my laptop, and I gave them £100 to fix the issue.

“Luckily, I told my bank about this, and they told me it was fraud. They refunded the money back into my account.

“Do not answer calls from people you do not know. Especially if the calls are from another country. Call your local bank and talk to them if you are suspicious of anything.”

If you or anyone you know has been a victim, call the Humberside police on 01482220393.

 

 

 

 

 

Work experience evaluation

For my work experience, I spent 3 weeks at HIP gallery in Princes Quay. I am more interested in videography and photography than I am in writing, so I searched for videography and photography courses in Hull and found HIP gallery. For my first week, I got to witness how a Television program, the culture cafe, is conducted. My job was to tell the news presenters when to pause, when to finish and when to begin the show. This was an entirely new experience as I have never done this before. This particular task was more challenging than I thought, as I needed to follow the script that the presenters were reading, and follow it and tell them when to stop talking and when to start talking and when to pause. It was interesting to see the work that goes into creating the culture cafe.

For my second and third week, I practiced for my role as the cameraman for Hull’s strictly come dancing.

I was given only 2 weeks notice about the event, so I practiced thoroughly with a Large Format Sensor camcorder, a camera that is used in many news organisations such as the BBC. As I had no experience with this camera, I practised 2 hours a day for the 2 weeks leading up to the event.

During the event, I was under quite a lot of pressure as I was the main cameraman – people were watching the dancers from home via my camera, so I had to ensure that I got good quality footage. The pressure of the situation was a very good learning experience. I was wearing headphones and was told the shots to take by the team I was working with through my headphones. This required intense concentration and the ability to stay calm. The event was a great success and further strengthened my belief that I want to do videography and photography. My team were thoroughly impressed with my filming and the various shots I was able to take.

I also spent 2 Saturdays working with Andi Dakin who runs the Saturday Art Club. For the first Saturday, I worked with both him and his students on gathering interviews from people. I took charge and taught the students how to interview with the skills that I have acquired in this journalism course. For the second Saturday, I collected the interviews and edited them all for the students to use.