Typography = The style of printed/typed information
Principles to keep in mind when designing:
Legibility: Make sure people can read your text.
In order to do that, you must make sure that:
- Font size is good – Not too big not too small
- Letter, Word & Line spacing – nottoolittlespace a n d n o t t o o m u c h s p a c e
- Font & Background Colours – Certain colours, like this, make text really hard to read
Uniformity & Consistency: Use the same font size and style for the most part – keep it simple.
Hierarchy: Make sure information is organised well in terms of importance to the reader e.g Title, header, subhead and body
Contrast: Separating different types of information with different typefaces e.g when writing a story, using the same font style (Calibri) creates uniformity, but it gets really boring to look at.
To add contrast, combine two font styles together (Calibri + Arial Black)