• Active Voice = Subject, then verb, then object e.g  7 pirates attacked Shirahoshi ✔️

Shirahoshi was attacked by 7 pirates ❌

  • Facts First = Even if the person is important, facts first. e.g 9 million people died before leaving the country✔️

Before leaving the country, 9 million people died ❌

  • No quotes = No quotes. Ever.
  • Short & Simple = No more than 20 words – people are reading an intro not a story!
  • Most important point(s) = Intro should have the most important points of the story
  • Grab attention = It should be good enough to grab the readers’ attention
  • Tone = The tone of the intro should match the rest of the story




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