Feminism in Media

Feminism is the fight for women’s rights on the grounds of equality.

In the 21st century, there is a gender bias in work places, with some women earning less than men while doing the same job and working the same hours, with women being sexualised in advertisements for the purpose of products getting higher sales and attracting customers.

A study was done by University of Buffalo in order to examine the covers of Rolling Stone magazine from 1967 – 2009 to measure changes in the sexualization of men and women in popular media over time. They found that women were sexualised far more then man were. (j Query, Date, and reserved, 2011)

How Women Are Fighting

Women around the world are taking a stand against sexism and are fighting for their rights daily. Conch Rios, a 25 year old female from Spain became one of four female matadors fighting bulls in Spain. In an interview with the BBC, Conch Rios spoke of the bull fighting industry in Spain, stating: “Unfortunately, the industry wouldn’t hire me to fight in Spain so i had to fight elsewhere, both in Mexico and in Peru, and about five years later i became a matador. (BBC, no date)

I believe in equality of women and men. Everybody has to fight for whatever it is they want to do in life.”

An online organisation called SPARK (Sexualisation protest, action, resistance, knowledge) is a group run by girls aged 13-22 (SPARKmovement, no date). The organisation is a ” girl-fueled, intergenerational activist organization working online to ignite an anti-racist gender justice movement.”



j Query, Date, new and reserved, A. rights (2011) Study finds marked rise in intensely sexualized images of women, not men. Available at: http://www.buffalo.edu/news/releases/2011/08/12769.html (Accessed: 5 January 2017).

SPARKmovement (no date) Available at: http://www.sparkmovement.org/ (Accessed: 5 January 2017).

BBC (no date) 100 women 2016: Fighting bulls and sexism. Available at: http://www.bbc.co.uk/news/world-europe-38176240 (Accessed: 5 January 2017).



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