1). PREPARE AS MUCH AS POSSIBLE
- Do your research: Make sure you know the names and twitter handles (their twitter names E.G @realDonaldTrump) of everyone involved in the event. Think ahead about any questions your audience might have about the event and prepare answers in advance: MAKE SURE YOU KNOW THE EVENT WELL!!
- Set up streams in Hootsuite: Set up 2 streams (2 columns) in Hootsuite: The fist for the official hashtag of the event (E.G #POTUS) and the second is a twitter list for all the important/relevant people involved in the event (E.G for Trump’s first press conference as president-elect, you can make a twitter list and add Mike Pence (VP of the USA), Trump, and other important people like other speakers at the conference).
Setting up a twitter list will ensure you don’t miss any important tweets made from the people in your list.
2) USE THE RIGHT HASHTAGS
For the Rio Olympics, the official hashtag was #Rio2016. Knowing the official hashtag is important because many people are going to tweet under this hashtag.
3) MIX IT UP:
- Tweet out quotes from speakers
- Search for questions being asked under the official hashtag and try answer them
- Tweet your own polls and questions to engage your followers
- Retweet funny comments from other twitter users about the event
- Post updates from the event
4). MAKE EVERY TWEET COUNT: All your followers will see your tweets, so it’s important that each of your tweets hold value and are relevant to the event.
Don’t just post any and every quote: filter out the quotes and tweet the more important and relevant, eye catching, attention grabbing quotes.
5). WRAP IT UP AND REPURPOSE IT
Compile your tweets (and the best tweets from other people on twitter or those involved in the event) into a blog post and share it with your followers