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The government have set a minimum unit pricing on alcohol to reduce alcohol related harm.
The new law has priced a 70cl bottle of whiskey at £14, making it more expensive to tackle the issue of excessive drinking.
The manager of a well known store in Hull claims the minimum unit pricing affects the promotions of his store more than it affects the pricing.
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A minimum unit pricing has been set on alcohol that sees a 70cl bottle of whiskey at £14.
The chairman of the Alcohol Health Alliance UK said Minimum unit pricing will leave pub prices untouched.
The manager of the store explained how consumer behaviour has had more of an impact than the MUP.
A minimum unit price (MUP) has been set on alcohol across England and Wales.
The decision to set the MUP was by the government in order to tackle the problem that is over drinking.
The new law has no doubt affected retailers. Baltzer Musherure reports on how it might affect retailers.