News Production

News Sound Reflection

I decided to do my story on the minimum unit pricing on alcohol. I decided it was best to speak to a manager at a shop to get his views on the MUP. Needless to say, i struggled getting a hold of someone, as many retailers and shop owners were reluctant and did not want to be interviewed.

I made numerous phone calls and visited multiple shops but even still i was unsuccessful as no one wanted to be interviewed. After a few more tries, i managed to interview one of the managers of a well known store, getting to know how the MUP is affecting his store.

I got the interview just short of four minutes, which is perfect as i had a lot of content so editing was easier.

One problem, however, is that i did the interview in a room at the store and the AC was on in the background. Before the interview, i thought this might disturb my audio and so i asked for the AC to be turned off for the interview. We turned it off and it was still sounding. After 10 minutes of waiting for silence and no other free rooms available, i had to make the most of my environment and conduct the interview with the AC sounding in the background. This is not the worst sound, and throughout the entire interview there were no popping noises as i put a wind muff on the phone before conducting the interview.

Overall i am pleased with the end result. I interviewed a manager and not just a store worker, so i feel that gives more strength to the story.

Some of my written cues were too long and some were too short which makes the story inconsistent, however the cuts from the interview i selected for the interview i feel were strong, as the manager clearly and concisely explains how the MUP affects him.

If i were to do this again. i would ask stronger questions, as in the interview some of the questions i asked that i edited out were not strong. Had i asked stronger, more relevant questions, it may have lead to an even better story.



TV Package Reflection

I did my news story on homelessness in Hull. In the beginning i had no structure, not knowing how i was going to tackle this topic.

I decided the best way was to get in touch with a homeless organisation and ask them a few questions.

I got in touch with one, and i even managed to setup an interview. After completing the interview, i realised i had not positioned the interviewee correctly to get him facing the other direction and not the camera.

As well, i had no shots of anyone in the organisation working, such as cooking for the homeless or talking to any rough sleepers.

After some thought, i decided to get in touch with a different homeless charity. I got in touch with volunteers at the Hull Homeless outreach who were more than willing to help me get an interview.

I conducted my interview inside St Mary’s Church. Although the background was not ideal, i can justify filming there, as the organisation cook for the homeless inside a section of the church. They receive more than 50 rough sleepers a night at the Church, so i thought this would be an ideal location.

Unfortunately, on the day of the interview, it was raining and so i could not get the best shots of the volunteers serving the homeless and the camera is shaky on multiple shots despite the fact that i was using a tripod. This is because many rough sleepers had come together to eat and i had difficulty positioning myself in a place where the camera would not shake and i could get good shots of the homeless being served food – also taking the bad weather into account. However i feel my shots were relevant for the story as i speak about how the organisation helps the homeless by providing them with meals.

After conducting the interview, i then went home and started researching the statistics of homelessness in Hull, expecting to see a rise in homelessness throughout the city. However, upon researching, i found the homelessness in Hull has actually been decreasing and not increasing.

I was going to do a story on how levels of homelessness have increased, but after doing my research, i decided to I decided to do my story on how although statistics show homelessness increasing, the organisation holds opposite views as it has seen a tremendous rise in the level of homelessness (the interviewee said “The levels of homelessness have gone up tremendously” but I cut that part out as i did not want her to repeat it when I had already said it when  was voicing over the film).

Generally speaking, i think the story is okay but i could have ended it better. I ended it speaking of the objectives of the organisation, i could have ended it on something stronger.

Overall though, having interviewed someone relevant to the topic, and getting good overall shots from hours of filming, i think the outcome is good.

If i were to do this again, i would tackle this story on another angle instead of what i did. I would also do my research before going into this story, as i expected an increase of homelessness and not a decrease.




Levels of homelessness are steadily decreasing, according to a recent report.

Recent statistics suggest Hull’s homeless levels have decreased by 16% over the past year.

A volunteer for a local charity, however, is expected to voice her opposed views on these levels.



Levels of homelessness in Hull have seen a downward trend over the years.

Recent statistics suggest Hull’s homeless levels have decreased by 16% over the past year.

However, one particular charity organisation have noticed a tremendous rise in the number of . Baltzer Musherure reports..

Sound Final

Full Interview


First 3 par Cue

The government have set a minimum unit pricing on alcohol to reduce alcohol related harm.

The new law has priced a 70cl bottle of whiskey at £14, making it more expensive to tackle the issue of excessive drinking.

The manager of a well known store in Hull claims the minimum unit pricing affects the promotions of his store more than it affects the pricing.


Second 3 Par Cue

A minimum unit pricing has been set on alcohol that sees a 70cl bottle of whiskey at £14.

The chairman of the Alcohol Health Alliance UK said Minimum unit pricing will leave pub prices untouched.

The manager of the store explained how consumer behaviour has had more of an impact than the MUP.


Donut Wrap

A minimum unit price (MUP) has been set on alcohol across England and Wales.

The decision to set the MUP was by the government in order to tackle the problem that is over drinking.

The new law has no doubt affected retailers. Baltzer Musherure reports on how it might affect retailers.



  • Writing for broadcast (sound) should always be in the present tense or as close to the present tense as possible – NOT PAST!


  • All three mean the same thing. It’s an intro to an audio clip or report read out by the newsreader. It’s usually between one to four paragraphs – each about one or two sentences long.
  • Cues have to be written in easy language because they’re read out by the newsreader – also so that the viewers understand the story easily.
  • A cue needs to be self standing – This means that if somehow the audio fails to work, the cue would still make sense and tell the story w/o the audience knowing there was meant to be an audio clip.
  • Cues that lead to a longer audio clip like a package or a voicer (recorded report containing only the journalist’s voice) are usually shorter because the audio will do most of the explaining. Therefore, cues for packages and voicers are not self standing and finish with an a line introducing the audio e.g Here’s our sports reports reporter Mr Baltzer with the details” then the audio would be played.
  • 3 PAR CUE = The standard 3 paragraph introduction to an audio clip (par is short for paragraph)
  • COPY = A three or four par cue that doesn’t have any media – it’s just a block of writing and it tells the story on its own.
  • Keep the sentences simple and short – one idea per sentence.

KISS – Keep It Simple Stupid



HEY MOMENT = First paragraph/sentence of the cue – it’s the most important point of the story

MINI-HEY = Second paragraph/sentence of the cue – the second most important part of the story

The last paragraph/sentence of the cue is the least important part but will cue-up the audio while also keeping the cue self standing e.g “The Prime Minister says she’s disappointed with her decision”… then cue the clip of the Prime Minister.

  • PUB DOOR TEST = If you walked into a pub and only had ONE sentence to sell the entire story in order to grab everyone’s attention, what would it be? If it wouldn’t grab everyone’s attention then change the top line or the story.
  • It has to be something catchy, engaging, interesting, intriguing, punchy,informative. This is the HEY MOMENT – because it’s the first thing you’ll say and it sums up the story in one line.


  • IBIZA TEST = Imagine someone has been on holiday in Ibiza for 2 weeks. They might not know all the facts, so don’t assume they know the story – always make sure you explain it in a way that someone who’s just come back from Ibiza would understand.


  • CORNFLAKE TEST = Write the story in a way that would make someone stop eating their cornflakes if they’re listening over breakfast. Make it engaging.

DO NOT REPEAT SAY IN THE CUE EXACTLY WHAT’S GONNA BE SAID IN THE AUDIO = e.g the cue might be “Theresa May says there’s no going back from here” then in the clip it’s Theresa may saying “There’s no going back from here”. The interview/audio is meant to support the information in the cue, not repeat what’s just been said.

In Radio There Are Generally Four Ways To Deal With A Story And Report It On Air:

  1. COPY = A three par cue w/o audio. It’s self standing and read by a newsreader or presenter – it’s the quickest way to get a story out on air
  2.  CUE + CUT = A three par cue that’s self standing with an audio clip accompanying it. The clip is usually 15-40 seconds and is usually taken from a longer interview with someone to do with the story you’re telling.
  3. CUE + VOICER = A two/three par cue by a newsreader that is unlikely to be self standing. The final paragraph/sentence introduces a longer audio clip. The audio introduces is usually 30-60 seconds and only has the reporter telling the story talking directly to the audience like a tv news reporter doing a live report.
  4. CUE + PACKAGE/WRAP = A two/three par cue by a newsreader that is unlikely to be self standing. The final paragraph/sentence introduces the accompanying audio. The audio features at least 2 voices (reporter & interviewee) and fully explains the story giving a balanced view.
  • Wraps/packages are usually around 60+ seconds long.
  • The most basic form of wrap is “donut wrap” which has 3 audio clips edited together:
  1. First we hear the reporter’s voice with a bit more info about the story
  2. Then we hear the audio clip of the interviewee
  3. Then the reporter’s voice again rounding up the story.

Wraps and packages usually take longer to put together because they involve getting many bits of audio/interviews. They may have more than one interviewee. They are seen as the target a journalist wants to get to when covering a story.