Photoshop Evaluation

Having completed my photoshop project, i am now able to look back and reflect on how it went.

The process of creating a logo and a professional business card has been extremely challenging. I was constantly switching from one idea to the next. What made this process very difficult was the fact that i did not know how i wanted to be portrayed, the image i wanted to give the world.

I also made this process hard on myself, as i wanted my logo and business card to be very unique: i attempted to use a 3D logo that i saw watching a YouTube tutorial on how to make logos. Needless to say the logo was extremely time consuming, and no one was able to read the initial design properly.

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Everyone i asked was unable to tell that the second letter was an M, as i wanted to use my initials BM. Evidently, this does not look professional and is very hard to understand. I was creating a logo for the sake of making one, rather than asking myself the image i was giving of myself.

Majority of my initial designs did not reflect me as a person and would not have looked good on a business card.

In addition, since i was initially only taking inspiration from tutorials and not actual completed brands from journalists, i had no clue how to make an attractive, meaningful brand image.

After numerous attempts at creating a logo and researching journalists with completed brands, i was finally convinced that the best way to create a logo is to keep it as simple as possible.

Although i found it very challenging, i enjoyed the process in general. When one of my ideas failed, rather than being discouraged, i saw this as an opportunity to create something better.

I feel as though the entire journey of creating a brand image helped me become more creative and think in more ways than one. It also taught me the value and necessity of keeping things simple, as I have learned – the simpler the better.

The photoshop tutorials given to us in class were rather helpful in designing my final logo and business card.

Although the YouTube tutorials only confused me, after watching countless tutorials as well as doing more research i learned even more useful aspects of photoshop that may prove useful in the future when designing something else.



Photoshop Branding – Logo, Business Card, Letterhead & Facebook Fan Page


Logo & Front of Business Card


This is the design for my logo and the front of my business card. I changed the colour of my last name and the words freelance journalist to make it easier to read and to contrast the bright red background. For the first “B” in my first name, i used the font Paradox, and changed the font of the rest of my name as using the same font would have been boring.



Back of Business Card

Back of business vard

This is the design for the back of my business card. I had initially thought of putting my contact details on the front of the card, but i changed my mind because there would be too much on my front card if i did that: also i would not know what to put on the back of my business card.



This is the design for my letterhead. I really like this design because it’s very colourful and artistic. I used the font “Geneva” when writing on my letterhead, as i felt it was a suitable font since it gives the letterhead a more professional look.


Facebook Fan page

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This is my Facebook Fan page. I used the front of my business card for my profile picture and the back for my cover photo.




Branding Logo Design

My research into my personal branding began by randomly exploring different logos all over the internet. I mainly researched famous brands such as Apple to see how their designs reflected them as a company and to get a better understanding of branding as a whole.

The first logo that stood out to me was the Mozilla Fire fox logo. I really liked this logo as i never realised before how unique it was – a fox covering the earth. I thought that was very creative and so i decided to be as creative as i could taking their logo as an example.

Mozilla firefox copy.png

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This was my first attempt at just toggling around to create something. I created a silhouette of myself as i had thought of putting a logo on my back.

Although i liked the Mozilla logo, i decided there was no point in going overboard and being overly creative as the logo on the silhouette did not look good and would not give a good representation of who i am.

I then tried my hand at creating some logos with my initials BM. I watched some YouTube videos to help me create a logo with my initials, but i didn’t like the designs very much – they didn’t look appealing.

However, after watching multiple YouTube videos on how to make good logos, i stumbled on one particular one that i thought looked very good

After watching the tutorial, i searched for different fonts on the internet i could use to design my logo because i didn’t like the ones available on photoshop.

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I stumbles upon a site and really liked the look of the font “Paradox” so i went on to use this to create my logo.

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Using the new logo, I followed the tutorial to create a 3D logo which i thought looked amazing.

Screen Shot 2017-05-07 at 21.53.04

After following the tutorial and adding my own styles, i created this. However after a while i didn’t like the colours and with this particular font, it was hard to know the second letter is an M.


After changing the M, and keeping the background a simple red, i liked the design.

Personal Branding

On 08/03/2017, we looked at the importance of personal branding and it’s importance as a journalist. In order to discover how journalists have created their personal brands, i conducted research on Rory Cellan-Jones, BBC correspondent.

He has 2 different Twitter accounts – his formal account to do with his work, and his formal account to do with his personal life. He does this in order to accomodate different audiences and it encourages people to make great contacts, share information and promote content.

It is also useful as users may like to get to know the person behind the story

In a video he states that “You shouldn’t say anything on social media that you wouldn’t say on 5Live” (BBC 5Live).

Japanese Typography & Advantages of it


Japanese is written in a mixture of 3 different scripts:

  • Kanji is chinese symbols: Kanji has about 50,000 characters
  • Hiragana and Katakana have 46 characters each

Advantages of Japanese Typography

It can help reach a wider audience and help a business grow dramatically. For example, Twitter invested in marketing and research in Japan and it grew from 7 to 35 million users over the last five years in Japan.

In the same way, investing in Japanese typography can be very useful especially when attempting to attract customers, as not everyone can read English so they may not understand.


Certain Fonts offer a great advantage as well:

Meiryo font – sans-serif type

It has high legibility and you can use it for almost any kind of content.

Flop Design Font

Flop design is a simple Gothic (sans-serif) font that looks like warm, comforting, handwritten script. It has high text legibility for a smaller font. As it has a feminine look, it is great for magazines

Kanjuku Gothic

This font is a retro Gothic font that is useful for logos and headers – which is great for attracting customers as the logos and the headers are most likely the first thing they will notice.


Smartphone UI font

Its design is high text legibility on mobile devices, but also gives a modern impression to readers.



After going to File > Document > Define, you can press the icon in the middle of the margin and it will change to what looks like a bulb icon. Do this to change one number in a margin individually

To open the pages panel, either click its panel on the right side of the document, or choose Window > Pages

A master page is

You can get 2 master spreadsheets by double clicking the name A Master

You can view current indesign documents shown at the bottom by pressing the window menu