Client feedback

“The work Baltzer has done on the website and the flyer will be very beneficial to the business and I am grateful for the work he has done.”

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tweeting a live event – hanse day hull 2018

I chose to live tweet about this year’s Hanse day festival near Trinity Square. I got pictures, videos, a quote and a poll. I chose to live tweet this event because it was a very visual event, so I knew I would get a lot of good content from it.

Client project evaluation

In the beginning, I wanted to work with Hull Homeless Outreach, a homeless organisation. I planned on creating a YouTube channel for them and posting videos about what they do to help them gain awareness. However, whenever I tried to contact them, either by phone or email, they never responded. I soon moved on and began looking into comic book stores to help them create any business cards or a website, as I adore comics. I was told they would have no use for me.

I finally found a client who owns Vintage bar where my friends and I regularly go. As I am friends with him, he was more than willing to work with me.

For my client, I produced a website and flyers.

I am pleased with the outcome of the website, as it looks visually appealing and is simple to navigate through. I wanted to use a site that would involve absolutely no costs, so I chose Wix. I also chose it because it had a variety of colour schemes available, and I wanted to create a website as visual as possible, so this worked well.

However, creating the website was not a simple process. I began by taking various pictures of Vintage bar to use for the website. I used a Canon 750D for this. I had my camera set on manual mode, which made the pictures come out in a yellow, unattractive format.

I initially wanted to include the live bands that Vintage Bar has on the website, as I included an “events” section on the website. However, my client told me that I cannot do that, as they do not have specific days for live bands, but more sporadic days. I decided to remove the events section. I believe this would have been good to include on the website, as I have heard people say that they did not know Vintage bar hosts live bands. This would have helped raise more awareness for the bar, as people would come to watch the bands if people knew about them.

For the flyers, I struggled a lot. I am not well adept with photoshop as I do not use it regularly. I watched countless tutorials on how to design flyers, but most of these tutorials were unhelpful, as many of these tutorials were hard to follow as they were over the top, whereas I wanted a simple yet sophisticated design for my flyers.

If I were to do this project again, I would pick the same client, as he allowed me a lot of freedom. I was able to go the bar at whatever time I desired and take as many pictures as I wanted, and of whatever I wanted. We were able to meet most Tuesdays (he was away on some of the Tuesdays hence why we did not meet every Tuesday) and this was enough communication as I was able to show him my progress on the website and flyers, and showing him the website and flyers once a week was enough.

In terms of designing the website and the flyers, I would use Wix again, as it is a brilliant website in that whilst editing, you are able to see how the product looks on both desktop and on mobile, which is important as most people use phones more than desktop these days. I would use the same colour schemes, as they are very visual.

For the flyers, I would also use the same design. However, I would go about it differently in that I would not look at tutorials, as those tutorials are very difficult to follow and were not what I was looking for. Instead, I would aim to keep it as simple as possible from the start. I would also use photoshop again, as it has the biggest variety of design tools available out of any design program. This variety is important as I was able to experiment with a lot of designs.

I would create a Twitter account for the bar if I could do this again, as it would help bring even more awareness to the bar. The bar has a Facebook page, however, some people might only have a Twitter account, or might Twitter more than Facebook so they might be unaware of the live events that the bar has scheduled (as they post these on their Facebook page).

In the end, I am satisfied with this project, as both the website and flyers are simple yet look visually appealing.

Journalism’s lack of diversity threatens its long-term future. Discuss

In his social mobility report, politician Alan Milburn said: “Where (journalism) has focused on the issue (of fair access) it has prioritised race and gender but not socio­-economic diversity.”

There is a clear lack of diversity in journalism. A report for the National Council for the Training of Journalists (NCTJ) found that an estimated 94% of journalists are white. The report also found that 14% of journalists have a disability, compared to entire UK workforce that is 13%. In terms of socio-economic characteristics, 11% of journalists come from a working-class background, compared to 32% of the population.

A 2015 study by the Women’s media centre (WMC) found that Women produce roughly a third of US news content (Gresko, 2015). In a statement, Julie Burton, president of the WMC said: “This new report shows us who matters and what is important to media — and clearly, as of right now, it is not women.” Commenting on the findings of the study, Sarah Banet-Weiser, director of the School of Communication at USC Annenberg said the stories men write on are “more important” and this “signals to people women are somehow not as capable in those areas.”

The lack of diversity is also evident in terms of equal pay. BBC China editor Carrie Gracie resigned due to unequal pay. “The Equality Act 2010 states that men and women doing equal work must receive equal pay”, Carrie wrote in a letter. “But last July I learned that in the previous financial year, the two men earned at least 50% more than the two women” (Thompson, 2018). With female journalists facing sexism and inequality, it may lead to them resigning which will most certainly affect the industry’s long-term future, as they are losing good quality journalists at the cost of a lack of diversity.

An article by Harrison Jones states: “Another major consideration for aspiring journalists is that getting a work experience placement is essential.

Yet the majority are London-based, unpaid, and acquired through contacts. That means those living outside the capital, and without financial resources or well-connected parents are immediately at a huge disadvantage”  (Jones, H. (2016). In the end, journalism’s lack of diversity means that those in the middle class who might be talented but lack good connections and good funds, ultimately fall behind.

Bibliography

Gresko, J. (2015). Report: Women produce about a third of US news content. [online] AP News. Available at: https://apnews.com/fe978f12d8444a65845c6ee05b431225/report-women-produce-about-third-us-news-content [Accessed 8 May 2018].

Thompson, R. (2018). BBC journalist quits after discovering she earns 50% less than male counterparts. [online] Mashable. Available at: https://mashable.com/2018/01/08/carrie-gracie-bbc-open-letter/#YxwtTzz.uOqd [Accessed 8 May 2018].

Jones, H. (2016). Journalism’s lack of diversity threatens its long-term future. [online] the Guardian. Available at: https://www.theguardian.com/media/2016/aug/04/journalism-diversity-newspapers [Accessed 17 May 2018].

 

 

 

 

BIBLIOGRAPHY FOR STATEMENT OF INTENT

  • Grosfoguel, R 2016, ‘What is Racism?’, Journal Of World-Systems Research, 22, 1, pp. 9-15, SocINDEX with Full Text, EBSCOhost, viewed 5 April 2018.
  • Price, J, Farrington, N, Kilvington, D, & Saeed, A 2012, ‘Black, White, and Read All Over: Institutional Racism and the Sports Media’, International Journal Of Sport & Society, 3, 2, pp. 81-90, SPORTDiscus with Full Text, EBSCOhost, viewed 5 April 2018.

Documentary comparison

I am going to be comparing two documentaries: Britain’s Toughest Girl Gangs and

Britain’s Toughest Girl Gangs is a documentary that follows filmmaker Livvy Haydock around, as she interviews girls that are affiliated with gangs. The documentary begins with Livvy stating statistics about the number of criminal street gangs in London, as well as the estimated number of girls in the UK that are involved in gang life.

As these young women are involved in gangs, their faces are not shown, and their real names are not used.

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Before interviewing the first girl, she gives a brief but sharp description of the person, which informs the viewer of the type of life the girls are living. For example, this quote shows the viewer the hardship that this particular girl has endured, as 12 of her friends died in half a year.

Despite the fact that Livvy is unable to show the girls’ faces, this documentary is still very good.

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As Livvy was interviewing this teenager, the teen also talked about the difficulties she faced being in a gang. She was uncomfortable speaking about it, and this was shown from various shots such as this one where she is holding herself, which shows a sign of fear.

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This is also an excellent visual representation of the teenager’s feelings, as when she was talking about her uncomfortable past, her legs were crossed which show a sign of nervousness (although you are unable to see this as this is a screenshot, the girl is shaking her legs, which shows a sign of anxiety). Livvy is able to still visually express the girls’ emotions despite the fact that she does not show their faces. In addition, background music has been added to this, which helps portray the tense mood.

 

The second documentary I am focusing on is “Britain’s Teenage Knife Wars | Jermaine Jenas Investigates:. This follows an ex England footballer, Jermaine Jenas, who returns to his hometown, Nottingham, to find out why there has been an increase in knife crime.

 

The start of both of these documentaries shows footage of criminal activity.

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In the first documentary, Livvy shows footage of criminal activity. However, whilst showing her footage, she does a voice over stating statistics of the number of criminal street gangs in London.

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In the second one, Jermaine also shows footage of criminal activity. However, he does not do a voice over whilst showing the footage.

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In the knife war documentary,  Jermaine also uses fake names for his interviewee. In this sense, both documentaries are similar. However, Jermaine does face shots, as the interviewee is wearing a mask so his identiy is kept private. Jermaine has also edited the voices as well, to protect the privacy of the interviewee. Livvy does not edit the voices, but rather keeps them the same.

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Livvy shows body shots as her interviewees are not wearing any masks to hide their faces.

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One big similarity between the two documentaries is the close face shots of both Livvy and Jermaine. After her interview with a teen, the camera then did a face shot of Livvy, capturing her clear distress of the situation as she talked about how trapped the girls are in the gangs.

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After his interview with a teenager involved in violence, the camera also did a face shot of Jermaine as he talked about how unfortunate it is for youths to be affiliated with knife crime.

Another similarity that both documentaries share is the back shots of both Livvy and Jermaine.

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Just as she is about to interview someone, the camera captures her back in a tracking shot to follow her as she moves.

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The same is used for this documentary. A tracking shot is taken as he is moving to follow him.

In terms of the narrative, both documentaries are similar, as they are both subjective, giving their own opinion. Speaking about the girls in gangs, Livvy said: “These girls do not see themselves as victims. They if anything see themselves more as perpetrators than I do. I see them as victims, completely and utterly as victims.”

Talking about a man he interviewed carrying a knife, Jermaine said: “It angers me when I see him carrying that knife because that could be him stabbing someone’s son, stabbing someone’s daughter, stabbing a father. Just that blatant disregard for life pissed me off a bit”.

In addition, both of these documentaries are quite similar in the shots chosen.

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For example, in this shot, flowers are being taken to the victim of a murder.

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This is a similar shot. Both Livvy and Jermaine used similar shots of flowers dedicated to the victims. They both use emotional, striking shots.

However, some of Jermaine’s shots in the second docuentary are far more graphic than Livvy’s.

 

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For example, this is a graphic shot of a victim’s face sliced open by a knife. Jermaine used this to show the severity of knife crime, educating viewers on the dangers and repercussions of violence.

Livvy does not have any graphic shots in her documentary. However, both documentaries use music to further set the mood.

Ultimately, although they are somewhat different, both documentaries are relatively similar. They both use panning shots while in cars, and tracking shots to follow Livvy and Jermaine. They both include a narrative, and are both show their topic in a negative light. For example, Livvy continuously introduces new interviewees by giving viewers a negative backstory of their life. One such example is seen above, where she introduces Becky who said she lost 12 friends in 6 months. Jermaine’s is similar, where he shows graphic scenes to protray the consequences of knife crime. A positive light would be showing improvement in those affiliated with gangs and knife crime (e.g Becky has since left her gang), however neither documetary did this.

 

 

 

 

 

 

Documentary Evaluation

Our documentary focused on street art and graffiti in Hull. We chose this topic not only because we were interested in it, but we also wanted to see how street art has changed over time.

We included a narrative (done by Lewis) from the start to the end of the documentary. It starts with Lewis, speaking in an informal tone, explaining how many residents in Hull were filled with excitement as the artist Banksy painted the “Draw the raised bridge”, a mural on Scott street bridge. He then goes on to explain the different pieces around the city, and the artists that painted them. An informal tone was used, as this documentary is not a news documentary but a cinematic one.

The narrative was an informative one, as Lewis explained a lot, for example how one mural, a plane, was used by Amy Johnson who flew from Great Britain to Australia in 1930.

For some shots, there is no voice over explaining them, as some of the artwork can speak for itself.

This documentary is told from our perspective, and is somewhat subjective. For example, whilst the camera is pointing to a certain piece of grafitti, the voice over says: “and believe me, some of the artwork found on bankside is as random as it comes.” However, it is mostly objective. This subject is open to opinion, as nobody would be wrong in stating that this is art, nor would they be wrong in stating it is vandalism. We left it to viewers to decide for themselves.

At the start, we planned on doing interviews, asking people whether they thought the graffiti was art or vandalism, but we decided to go with a voice over instead. This worked well in our favour, since our project was a very visual one, so the voice over explained everything.

As it was two of us in a group, we both filmed the street art. As I live in town, it was relatively easy for me to film, as a lot of the street art and graffiti was relatively close to me so I was able to walk to it and film.

Although there was some artwork that I did not film such as a pice near Gate Nº5 (this was quite far from where I live so I was not able to make it there), I was pleased as I got the piece than the Banksy himself painted: “Draw the raised bridge”. I believe this documentary works very well, because Lewis filmed a copious amount, and I filmed a lot as well, so we were able to combine our work into a 9-minute documentary.

Ultimately, I am satisfied with this documentary, as Lewis’s voice over explains the different shots perfectly. As well as the shots we both took of the various artworks around the city, and how visually appealing it is, I feel this documentary has exceeded our expectations.

 

 

 

Final flyer design

 

VINTAGE FLYER 6 DRINKS

This is the final design of the flyer. At the bottom left corner, I added the url to the website that I created. This is in case anyone wanted to know more about what drinks and food are available, as I included both the cocktail and food menu on the website. I added the address to the flyers so that people know where to come. The telephone number is also there in case people want to contact the bar. 

 

Flyer process

 

Vintage flyer trial

I am using photoshop to design the flyers. This is because Photoshop has a vast number of editing features and is a very flexible platform in that you are able to do a lot with it. I am testing out fonts for the flyers. I like this font, as it is in cursive which makes it more appealing. The design, specifically the letter V, is very unique and attractive. I have chosen the font colour to be yellow, as this photo is bright, and with all the other bright colours in it, yellow fits perfectly since it is also a bright colour.

 

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I used the same font for the word Bar. I added the word because many people walk past Vintage and do not know that it is a bar. This will eliminate any confusion.

 

 

Vintage screenshot ya diiiiiiiiiiiiig

This is the actual design that Vintage bar have for their logo. I wanted to use a different design because i want to put a slogan underneath my “Vintage Bar” font for the flyers, and this would not be possible with this font as the g would overlap the slogan.

 

I wanted to add a shadow to my font to create a 3D effect. This would make it more attractive.

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By clicking on blending options, I came onto this screen where I was able to tick “Bevel & Emboss” and “Drop Shadow” (two options on the left side of this picture with ticks beside them) and this created the 3D effect that I wanted.

 

 

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This is a result of the 3D effect from using a shadow. The font stands out more and looks more attractive. I did the same thing to the slogan “Serving you only the best”. I chose this as the Slogan because Vintage Bar prides itself on producing the best quality alcohol possible. As well, I wanted a slogan that was short and concise. I used the same colour as I did with the “Vintage Bar” font. However, I used a different font called “Georgia” because it was easier to read the slogan with this font than the other. As I stated before, I did not want to use the other font that Vintage bar uses because the g would overlap most of my slogan. Using this font, the g barely overlaps the slogan which is ideal.

 

 

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It had hard to tell that is an S on the word Serving if I were to use this font. So I changed it to the Georgia font which is easier to read.